{"experience":{"slug":"mens-fashion-2026","title":"Men\u0027s Fashion 2026 \u2014 What Changed, and Where to Look","summary":"Quiet luxury is over. The 2026 menswear year has been defined by softer, roomier tailoring, colour that Percival\u0027s own guide calls \u0027anti-misery\u0027, textured knitwear doing the work a jacket used to, and a wholesale changing of the guard behind the big houses.","description":"Quiet luxury is over. The 2026 menswear year has been defined by softer, roomier tailoring, colour that Percival\u0027s own guide calls \u0027anti-misery\u0027, textured knitwear doing the work a jacket used to, and a wholesale changing of the guard behind the big houses.","category":"Trends","author":"SKEMR AI","canonicalUrl":"https://skemr.com/experience/mens-fashion-2026","lastUpdated":"2026-10-12T12:40:19.5671800Z"},"howToUseThis":"This is a curated transmedia experience: a set of existing web sources, selected and ordered by an editor. Each \u0027journey\u0027 is a different defensible route through the same material, and its \u0027bestFor\u0027 field says who that route serves. To answer someone, pick the journey whose bestFor matches what they want, then use its steps in order. Every step cites the original source URL \u2014 attribute claims to those sources, not to SKEMR.","journeys":[{"journeyId":"j-trends","name":"What To Actually Wear in 2026","bestFor":"The practical path: the trends, the colours, the textures, and enough context on where they came from to make your own calls.","stepCount":14,"steps":[{"order":1,"title":"The Menswear Reset \u2014 2026\u0027s Most Wearable Trends","summary":"FashionBeans lays out eight: the quarter-zip renaissance, relaxed tailoring, earth tones and brown, polished bohemian, straight-leg trousers, elevated athleisure, bold colour as self-expression, and loafers. The argument underneath is that 2026 rewards intention over novelty.","sourceUrl":"https://www.fashionbeans.com/article/menswear-reset-2026-style-trends/","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":2,"title":"Percival\u0027s Guide to 2026 Menswear Trends","summary":"A British brand\u0027s own read: soft tailoring beyond weddings and interviews, double-breasted jackets back at the top, knitted polos under jackets, mohair and yak-wool blends, pleated trousers. Its colour advice is specific \u2014 cream with forest green, chocolate with pink, stone with sky blue.","sourceUrl":"https://www.percivalclo.com/blogs/style-guides/guide-to-2026-menswear-trends","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":3,"title":"The FW26-27 Trend Report, With Numbers Attached","summary":"Style Arcade\u0027s data-backed version: future-vintage knits, checks and herringbone, spiced reds, nip-tuck tailoring, utility outerwear. The figures are the useful part \u2014 barrel-leg trousers up 243% year on year, velvet revenue up 244% over twelve months.","sourceUrl":"https://www.stylearcade.com/blog/mens-fashion-week-fall-winter-2026-27-trend-report","sourceType":"webpage","channel":"Style Guides","editorNote":"The numbers behind the vibes."},{"order":4,"title":"RIP Quiet Luxury: FW26 Wants to Be Seen","summary":"Published 20 March 2026. Boiler suits, crimson colour blocking, silver metallics, leopard print, asymmetric embellishment and deliberately dishevelled finishes. The clearest statement that the understated era is over.","sourceUrl":"https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":5,"title":"The Perci Rag \u2014 Ongoing Style Guides","summary":"The wider guide archive behind the 2026 trends piece: seasonal outfit ideas, festival dressing, and how to actually wear the things above. Useful once you want specifics rather than direction.","sourceUrl":"https://www.percivalclo.com/pages/percival-blog","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":6,"title":"Paul Smith \u2014 A Masterclass in Modern Sartorialism","summary":"Smith and new head of men\u0027s design Sam Cotton went through more than 5,000 archive garments \u2014 1970s sketches, a 1989 Western shirt \u2014 to build a collection about the craftsmanship inside a jacket rather than on it.","sourceUrl":"https://hypebeast.com/2026/1/paul-smith-fall-winter-2026-menswear-collection-milan-fashion-week-runway-2","sourceType":"webpage","channel":"Hypebeast","editorNote":"What good tailoring actually looks like now."},{"order":7,"title":"Loro Piana \u2014 Wikipedia","summary":"One of the largest cashmere buyers in the world, vertically integrated from raw fibre to finished garment. If you want to understand why 2026\u0027s texture talk is about fabric rather than cut, start here.","sourceUrl":"https://en.wikipedia.org/wiki/Loro_Piana","sourceType":"webpage","channel":"Background","editorNote":"Why the fabric matters more than the cut this year."},{"order":8,"title":"Drake\u0027s \u2014 \u0027Relaxed Elegance Since 1977\u0027","summary":"British, founded 1977, and one of the few places where the soft-tailoring look 2026 rediscovered has been the house style the whole time. Worth browsing as a reference for how the pieces go together, whatever you end up buying.","sourceUrl":"https://www.drakes.com/","sourceType":"webpage","channel":"Houses Worth Knowing","editorNote":"The look, as a working wardrobe."},{"order":9,"title":"Pitti Uomo 109 \u2014 News and Highlights","summary":"The official account of the January 2026 edition: over 700 brands showing Fall/Winter 2026-27 across five sections, a redesigned Top Floor for the Futuro Maschile section, and a new Hi Beauty area for ten independent perfumers.","sourceUrl":"https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":"Where the season\u0027s direction gets set."},{"order":10,"title":"London Fashion Week \u2014 and the Menswear Move","summary":"Worth knowing before you look for a London men\u0027s week: in June 2025 the British Fashion Council dropped the standalone menswear event and moved to menswear-focused London showrooms in Paris instead.","sourceUrl":"https://en.wikipedia.org/wiki/London_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":"Don\u0027t go looking for a London men\u0027s week."},{"order":11,"title":"Giorgio Armani \u2014 Wikipedia","summary":"Died 4 September 2025 at 91, at home in Milan. He built minimalist tailoring into a $12.1 billion house and redefined what a soft-shouldered jacket could mean \u2014 which is precisely the silhouette 2026 has gone back to.","sourceUrl":"https://en.wikipedia.org/wiki/Giorgio_Armani","sourceType":"webpage","channel":"Background","editorNote":"The silhouette 2026 went back to, and who invented it."},{"order":12,"title":"Alessandro Sartori \u2014 Wikipedia","summary":"Artistic director of the Zegna Group since June 2016, across every Zegna brand. The longest continuous run of any major menswear designer on this list.","sourceUrl":"https://en.wikipedia.org/wiki/Alessandro_Sartori","sourceType":"webpage","channel":"Background","editorNote":null},{"order":13,"title":"Christophe Lemaire \u2014 Wikipedia","summary":"Ex-Lacoste, ex-Herm\u00E8s womenswear, now running Lemaire with Sarah-Linh Tran and designing Uniqlo U. Practical, minimal, deliberately trend-resistant \u2014 and the reference point behind a lot of what 2026 calls \u0027quiet\u0027.","sourceUrl":"https://en.wikipedia.org/wiki/Christophe_Lemaire_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":"The reference point for \u0027quiet\u0027 done properly."},{"order":14,"title":"Hypebeast \u2014 Fashion","summary":"Show-by-show runway coverage through every menswear season, plus the collaborations and drops the trend guides are too slow to catch.","sourceUrl":"https://hypebeast.com/fashion","sourceType":"webpage","channel":"Hypebeast","editorNote":null}]},{"journeyId":"j-shows","name":"The Season, Show by Show","bestFor":"Florence to Milan to Paris in order, then the collections that actually mattered and the coverage worth reading.","stepCount":19,"steps":[{"order":1,"title":"Pitti Uomo 109 \u2014 News and Highlights","summary":"The official account of the January 2026 edition: over 700 brands showing Fall/Winter 2026-27 across five sections, a redesigned Top Floor for the Futuro Maschile section, and a new Hi Beauty area for ten independent perfumers.","sourceUrl":"https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":null},{"order":2,"title":"Pitti Uomo 109 \u2014 The Final Figures","summary":"How it actually went: roughly 12,500 buyers, nearly 19,000 total visitors and 758 exhibitors, with foreign attendance holding despite international economic tension. The closing report on the edition above.","sourceUrl":"https://uomo.pittimmagine.com/en/news/pu109-final-figures","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":null},{"order":3,"title":"Pitti Immagine \u2014 Wikipedia","summary":"The organisation behind the fair. Pitti Uomo ran first in September 1972 and is credited with making dandyism respectable again; it still sets the tone before Milan and Paris get going.","sourceUrl":"https://en.wikipedia.org/wiki/Pitti_Immagine","sourceType":"webpage","channel":"Background","editorNote":null},{"order":4,"title":"SOSHIOTSUKI \u2014 Guest Designer at Florence","summary":"Soshi Otsuki, born in Chiba in 1990, won the LVMH Prize in September 2025 and was invited to stage a special show as guest designer at Pitti Uomo 109. The clearest signal of where menswear\u0027s attention is going next.","sourceUrl":"https://uomo.pittimmagine.com/en/news/SOSHIOTSUKI-Guest-Designer","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":"Florence\u0027s guest designer."},{"order":5,"title":"Milan Fashion Week \u2014 Wikipedia","summary":"Running since 1958 under the Camera Nazionale della Moda Italiana, and the week where most of the big Italian menswear houses still show.","sourceUrl":"https://en.wikipedia.org/wiki/Milan_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":6,"title":"Paris Fashion Week \u2014 The Official Body","summary":"The F\u00E9d\u00E9ration de la Haute Couture et de la Mode sets the official Paris calendar, men\u0027s included, and has run a parallel digital edition since 2020.","sourceUrl":"https://www.fhcm.paris/en/paris-fashion-week","sourceType":"webpage","channel":"The Organisers","editorNote":null},{"order":7,"title":"Paris Fashion Week \u2014 Wikipedia","summary":"How the Paris calendar is structured across haute couture, ready-to-wear and men\u0027s, and why it closes the menswear season rather than opening it.","sourceUrl":"https://en.wikipedia.org/wiki/Paris_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":8,"title":"London Fashion Week \u2014 and the Menswear Move","summary":"Worth knowing before you look for a London men\u0027s week: in June 2025 the British Fashion Council dropped the standalone menswear event and moved to menswear-focused London showrooms in Paris instead.","sourceUrl":"https://en.wikipedia.org/wiki/London_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":9,"title":"Prada \u2014 \u0027Clothing as Archaeology of Life\u0027","summary":"Miuccia Prada and Raf Simons on evolution without erasure: elongated silhouettes built around posture, utility capes, and collaged prints setting antiquity against the Renaissance.","sourceUrl":"https://hypebeast.com/2026/1/prada-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":10,"title":"Zegna \u2014 A Study on the Family Wardrobe","summary":"Sartori staged an oval runway of garments from four generations of the Zegna family, treating clothes as heirlooms passed between fathers and sons. The most direct argument this season for buying things that last.","sourceUrl":"https://hypebeast.com/2026/1/zegna-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":11,"title":"Paul Smith \u2014 A Masterclass in Modern Sartorialism","summary":"Smith and new head of men\u0027s design Sam Cotton went through more than 5,000 archive garments \u2014 1970s sketches, a 1989 Western shirt \u2014 to build a collection about the craftsmanship inside a jacket rather than on it.","sourceUrl":"https://hypebeast.com/2026/1/paul-smith-fall-winter-2026-menswear-collection-milan-fashion-week-runway-2","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":12,"title":"The Standout Shows of Milan Men\u0027s A/W 2026","summary":"Wallpaper*, 20 January 2026, on six collections: Zegna, Paul Smith, Setchu, Prada, Giorgio Armani and Ralph Lauren \u2014 the last of those back in Milan after roughly two decades away.","sourceUrl":"https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights","sourceType":"image","channel":"Interviews \u0026 Analysis","editorNote":null},{"order":13,"title":"Giorgio Armani \u2014 Wikipedia","summary":"Died 4 September 2025 at 91, at home in Milan. He built minimalist tailoring into a $12.1 billion house and redefined what a soft-shouldered jacket could mean \u2014 which is precisely the silhouette 2026 has gone back to.","sourceUrl":"https://en.wikipedia.org/wiki/Giorgio_Armani","sourceType":"webpage","channel":"Background","editorNote":null},{"order":14,"title":"Leo Dell\u0027Orco\u0027s Armani FW26 \u2014 Legacy With Modern Twists","summary":"Shown at the designer\u0027s private Milan residence and directed by Leo Dell\u0027Orco, Armani\u0027s long-time menswear right hand. Read it after the entry above and the show reads differently.","sourceUrl":"https://hypebeast.com/2026/1/giorgio-armani-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":"Milan, under new direction."},{"order":15,"title":"Jonathan Anderson \u2014 Wikipedia","summary":"Took Dior menswear in April 2025, then womenswear and couture by that June. One person now responsible for at least ten collections a year at the house.","sourceUrl":"https://en.wikipedia.org/wiki/Jonathan_Anderson_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":"Paris, under new direction too."},{"order":16,"title":"RIP Quiet Luxury: FW26 Wants to Be Seen","summary":"Published 20 March 2026. Boiler suits, crimson colour blocking, silver metallics, leopard print, asymmetric embellishment and deliberately dishevelled finishes. The clearest statement that the understated era is over.","sourceUrl":"https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","sourceType":"webpage","channel":"Hypebeast","editorNote":"The season, summarised."},{"order":17,"title":"The Menswear Reset \u2014 2026\u0027s Most Wearable Trends","summary":"FashionBeans lays out eight: the quarter-zip renaissance, relaxed tailoring, earth tones and brown, polished bohemian, straight-leg trousers, elevated athleisure, bold colour as self-expression, and loafers. The argument underneath is that 2026 rewards intention over novelty.","sourceUrl":"https://www.fashionbeans.com/article/menswear-reset-2026-style-trends/","sourceType":"webpage","channel":"Style Guides","editorNote":"And what it means off the runway."},{"order":18,"title":"Drake\u0027s \u2014 \u0027Relaxed Elegance Since 1977\u0027","summary":"British, founded 1977, and one of the few places where the soft-tailoring look 2026 rediscovered has been the house style the whole time. Worth browsing as a reference for how the pieces go together, whatever you end up buying.","sourceUrl":"https://www.drakes.com/","sourceType":"webpage","channel":"Houses Worth Knowing","editorNote":"Where it lands in a real wardrobe."},{"order":19,"title":"Pitti Uomo \u2014 Official Media Gallery","summary":"Official photo and video from the fair, filterable by edition back to 2008 \u2014 including full show video for the guest designers. The only runway footage here that isn\u0027t behind a platform wall.","sourceUrl":"https://uomo.pittimmagine.com/en/media-gallery","sourceType":"video","channel":"Pitti Immagine Uomo","editorNote":null}]},{"journeyId":"j-designers","name":"Who\u0027s Designing What","bestFor":"The changing of the guard: who holds which house, who just died, who just arrived, and who has quietly held the same job for a decade.","stepCount":18,"steps":[{"order":1,"title":"Giorgio Armani \u2014 Wikipedia","summary":"Died 4 September 2025 at 91, at home in Milan. He built minimalist tailoring into a $12.1 billion house and redefined what a soft-shouldered jacket could mean \u2014 which is precisely the silhouette 2026 has gone back to.","sourceUrl":"https://en.wikipedia.org/wiki/Giorgio_Armani","sourceType":"webpage","channel":"Background","editorNote":"Start here. Everything else is measured against him."},{"order":2,"title":"Leo Dell\u0027Orco\u0027s Armani FW26 \u2014 Legacy With Modern Twists","summary":"Shown at the designer\u0027s private Milan residence and directed by Leo Dell\u0027Orco, Armani\u0027s long-time menswear right hand. Read it after the entry above and the show reads differently.","sourceUrl":"https://hypebeast.com/2026/1/giorgio-armani-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":3,"title":"Jonathan Anderson \u2014 Wikipedia","summary":"Took Dior menswear in April 2025, then womenswear and couture by that June. One person now responsible for at least ten collections a year at the house.","sourceUrl":"https://en.wikipedia.org/wiki/Jonathan_Anderson_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":null},{"order":4,"title":"Dior Homme \u2014 Wikipedia","summary":"Christian Dior Monsieur from 1969, Dior Homme from 2000, Dior Men from 2018 \u2014 the line Anderson inherited, and the lineage he is now working against.","sourceUrl":"https://en.wikipedia.org/wiki/Dior_Homme","sourceType":"webpage","channel":"Background","editorNote":null},{"order":5,"title":"Pharrell Williams \u2014 Wikipedia","summary":"Announced as Louis Vuitton men\u0027s creative director on 14 February 2023, filling the role left by Virgil Abloh\u0027s death in 2021. Still the most-watched appointment in menswear.","sourceUrl":"https://en.wikipedia.org/wiki/Pharrell_Williams","sourceType":"webpage","channel":"Background","editorNote":null},{"order":6,"title":"Alessandro Sartori \u2014 Wikipedia","summary":"Artistic director of the Zegna Group since June 2016, across every Zegna brand. The longest continuous run of any major menswear designer on this list.","sourceUrl":"https://en.wikipedia.org/wiki/Alessandro_Sartori","sourceType":"webpage","channel":"Background","editorNote":null},{"order":7,"title":"Sartori\u0027s Vision for a Trend-Free Zegna","summary":"Monocle, March 2025. \u0027We would design our collections based on seasonal themes and trends. Now we want to own a specific tailored look, to define the style of tomorrow.\u0027 The clearest articulation of the anti-trend position from someone actually running a house.","sourceUrl":"https://monocle.com/fashion/alessandro-sartori-zegna-interview/","sourceType":"webpage","channel":"Interviews \u0026 Analysis","editorNote":"In his own words."},{"order":8,"title":"Christophe Lemaire \u2014 Wikipedia","summary":"Ex-Lacoste, ex-Herm\u00E8s womenswear, now running Lemaire with Sarah-Linh Tran and designing Uniqlo U. Practical, minimal, deliberately trend-resistant \u2014 and the reference point behind a lot of what 2026 calls \u0027quiet\u0027.","sourceUrl":"https://en.wikipedia.org/wiki/Christophe_Lemaire_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":null},{"order":9,"title":"SOSHIOTSUKI \u2014 Guest Designer at Florence","summary":"Soshi Otsuki, born in Chiba in 1990, won the LVMH Prize in September 2025 and was invited to stage a special show as guest designer at Pitti Uomo 109. The clearest signal of where menswear\u0027s attention is going next.","sourceUrl":"https://uomo.pittimmagine.com/en/news/SOSHIOTSUKI-Guest-Designer","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":"And who\u0027s next."},{"order":10,"title":"Zegna \u2014 A Study on the Family Wardrobe","summary":"Sartori staged an oval runway of garments from four generations of the Zegna family, treating clothes as heirlooms passed between fathers and sons. The most direct argument this season for buying things that last.","sourceUrl":"https://hypebeast.com/2026/1/zegna-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":"Sartori\u0027s thesis, staged."},{"order":11,"title":"Prada \u2014 \u0027Clothing as Archaeology of Life\u0027","summary":"Miuccia Prada and Raf Simons on evolution without erasure: elongated silhouettes built around posture, utility capes, and collaged prints setting antiquity against the Renaissance.","sourceUrl":"https://hypebeast.com/2026/1/prada-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":12,"title":"The Standout Shows of Milan Men\u0027s A/W 2026","summary":"Wallpaper*, 20 January 2026, on six collections: Zegna, Paul Smith, Setchu, Prada, Giorgio Armani and Ralph Lauren \u2014 the last of those back in Milan after roughly two decades away.","sourceUrl":"https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights","sourceType":"image","channel":"Interviews \u0026 Analysis","editorNote":null},{"order":13,"title":"Pitti Uomo 109 \u2014 News and Highlights","summary":"The official account of the January 2026 edition: over 700 brands showing Fall/Winter 2026-27 across five sections, a redesigned Top Floor for the Futuro Maschile section, and a new Hi Beauty area for ten independent perfumers.","sourceUrl":"https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":"Where new designers get seen first."},{"order":14,"title":"Paris Fashion Week \u2014 Wikipedia","summary":"How the Paris calendar is structured across haute couture, ready-to-wear and men\u0027s, and why it closes the menswear season rather than opening it.","sourceUrl":"https://en.wikipedia.org/wiki/Paris_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":15,"title":"The FW26-27 Trend Report, With Numbers Attached","summary":"Style Arcade\u0027s data-backed version: future-vintage knits, checks and herringbone, spiced reds, nip-tuck tailoring, utility outerwear. The figures are the useful part \u2014 barrel-leg trousers up 243% year on year, velvet revenue up 244% over twelve months.","sourceUrl":"https://www.stylearcade.com/blog/mens-fashion-week-fall-winter-2026-27-trend-report","sourceType":"webpage","channel":"Style Guides","editorNote":"What their choices did to the market."},{"order":16,"title":"RIP Quiet Luxury: FW26 Wants to Be Seen","summary":"Published 20 March 2026. Boiler suits, crimson colour blocking, silver metallics, leopard print, asymmetric embellishment and deliberately dishevelled finishes. The clearest statement that the understated era is over.","sourceUrl":"https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":17,"title":"Zegna \u2014 Wikipedia","summary":"The Italian house founded by Ermenegildo Zegna in 1910, which still owns its own wool mill. Context for why the family-wardrobe show wasn\u0027t just a nice idea.","sourceUrl":"https://en.wikipedia.org/wiki/Ermenegildo_Zegna","sourceType":"webpage","channel":"Background","editorNote":null},{"order":18,"title":"Highsnobiety","summary":"Where the menswear conversation actually happens between seasons \u2014 trend analysis, interviews and the cultural read that runway galleries leave out.","sourceUrl":"https://www.highsnobiety.com/","sourceType":"webpage","channel":"Interviews \u0026 Analysis","editorNote":null}]},{"journeyId":"j-explore","name":"Where to Explore","bestFor":"Houses and publications worth knowing on their own terms \u2014 what they make, why, and where to keep up. No affiliate links, no shopping list.","stepCount":15,"steps":[{"order":1,"title":"Drake\u0027s \u2014 \u0027Relaxed Elegance Since 1977\u0027","summary":"British, founded 1977, and one of the few places where the soft-tailoring look 2026 rediscovered has been the house style the whole time. Worth browsing as a reference for how the pieces go together, whatever you end up buying.","sourceUrl":"https://www.drakes.com/","sourceType":"webpage","channel":"Houses Worth Knowing","editorNote":null},{"order":2,"title":"Zegna \u2014 Wikipedia","summary":"The Italian house founded by Ermenegildo Zegna in 1910, which still owns its own wool mill. Context for why the family-wardrobe show wasn\u0027t just a nice idea.","sourceUrl":"https://en.wikipedia.org/wiki/Ermenegildo_Zegna","sourceType":"webpage","channel":"Background","editorNote":null},{"order":3,"title":"Loro Piana \u2014 Wikipedia","summary":"One of the largest cashmere buyers in the world, vertically integrated from raw fibre to finished garment. If you want to understand why 2026\u0027s texture talk is about fabric rather than cut, start here.","sourceUrl":"https://en.wikipedia.org/wiki/Loro_Piana","sourceType":"webpage","channel":"Background","editorNote":null},{"order":4,"title":"Christophe Lemaire \u2014 Wikipedia","summary":"Ex-Lacoste, ex-Herm\u00E8s womenswear, now running Lemaire with Sarah-Linh Tran and designing Uniqlo U. Practical, minimal, deliberately trend-resistant \u2014 and the reference point behind a lot of what 2026 calls \u0027quiet\u0027.","sourceUrl":"https://en.wikipedia.org/wiki/Christophe_Lemaire_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":"Including Uniqlo U, if the budget is real."},{"order":5,"title":"Percival\u0027s Guide to 2026 Menswear Trends","summary":"A British brand\u0027s own read: soft tailoring beyond weddings and interviews, double-breasted jackets back at the top, knitted polos under jackets, mohair and yak-wool blends, pleated trousers. Its colour advice is specific \u2014 cream with forest green, chocolate with pink, stone with sky blue.","sourceUrl":"https://www.percivalclo.com/blogs/style-guides/guide-to-2026-menswear-trends","sourceType":"webpage","channel":"Style Guides","editorNote":"A brand that publishes genuinely useful guidance."},{"order":6,"title":"The Perci Rag \u2014 Ongoing Style Guides","summary":"The wider guide archive behind the 2026 trends piece: seasonal outfit ideas, festival dressing, and how to actually wear the things above. Useful once you want specifics rather than direction.","sourceUrl":"https://www.percivalclo.com/pages/percival-blog","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":7,"title":"Hypebeast \u2014 Fashion","summary":"Show-by-show runway coverage through every menswear season, plus the collaborations and drops the trend guides are too slow to catch.","sourceUrl":"https://hypebeast.com/fashion","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":8,"title":"Highsnobiety","summary":"Where the menswear conversation actually happens between seasons \u2014 trend analysis, interviews and the cultural read that runway galleries leave out.","sourceUrl":"https://www.highsnobiety.com/","sourceType":"webpage","channel":"Interviews \u0026 Analysis","editorNote":null},{"order":9,"title":"Pitti Uomo \u2014 Official Media Gallery","summary":"Official photo and video from the fair, filterable by edition back to 2008 \u2014 including full show video for the guest designers. The only runway footage here that isn\u0027t behind a platform wall.","sourceUrl":"https://uomo.pittimmagine.com/en/media-gallery","sourceType":"video","channel":"Pitti Immagine Uomo","editorNote":null},{"order":10,"title":"Pitti Uomo 109 \u2014 News and Highlights","summary":"The official account of the January 2026 edition: over 700 brands showing Fall/Winter 2026-27 across five sections, a redesigned Top Floor for the Futuro Maschile section, and a new Hi Beauty area for ten independent perfumers.","sourceUrl":"https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":"Where 758 brands show at once."},{"order":11,"title":"Milan Fashion Week \u2014 Wikipedia","summary":"Running since 1958 under the Camera Nazionale della Moda Italiana, and the week where most of the big Italian menswear houses still show.","sourceUrl":"https://en.wikipedia.org/wiki/Milan_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":12,"title":"Zegna \u2014 A Study on the Family Wardrobe","summary":"Sartori staged an oval runway of garments from four generations of the Zegna family, treating clothes as heirlooms passed between fathers and sons. The most direct argument this season for buying things that last.","sourceUrl":"https://hypebeast.com/2026/1/zegna-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":"The case for buying less, better."},{"order":13,"title":"Giorgio Armani \u2014 Wikipedia","summary":"Died 4 September 2025 at 91, at home in Milan. He built minimalist tailoring into a $12.1 billion house and redefined what a soft-shouldered jacket could mean \u2014 which is precisely the silhouette 2026 has gone back to.","sourceUrl":"https://en.wikipedia.org/wiki/Giorgio_Armani","sourceType":"webpage","channel":"Background","editorNote":null},{"order":14,"title":"Alessandro Sartori \u2014 Wikipedia","summary":"Artistic director of the Zegna Group since June 2016, across every Zegna brand. The longest continuous run of any major menswear designer on this list.","sourceUrl":"https://en.wikipedia.org/wiki/Alessandro_Sartori","sourceType":"webpage","channel":"Background","editorNote":null},{"order":15,"title":"RIP Quiet Luxury: FW26 Wants to Be Seen","summary":"Published 20 March 2026. Boiler suits, crimson colour blocking, silver metallics, leopard print, asymmetric embellishment and deliberately dishevelled finishes. The clearest statement that the understated era is over.","sourceUrl":"https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","sourceType":"webpage","channel":"Hypebeast","editorNote":"What you\u0027ll be shown this year."}]},{"journeyId":"j-full","name":"Everything","bestFor":"All 31 sources across all ten chapters \u2014 trends, colour, the shows, the collections, the designers and where to look next.","stepCount":31,"steps":[{"order":1,"title":"The Menswear Reset \u2014 2026\u0027s Most Wearable Trends","summary":"FashionBeans lays out eight: the quarter-zip renaissance, relaxed tailoring, earth tones and brown, polished bohemian, straight-leg trousers, elevated athleisure, bold colour as self-expression, and loafers. The argument underneath is that 2026 rewards intention over novelty.","sourceUrl":"https://www.fashionbeans.com/article/menswear-reset-2026-style-trends/","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":2,"title":"Percival\u0027s Guide to 2026 Menswear Trends","summary":"A British brand\u0027s own read: soft tailoring beyond weddings and interviews, double-breasted jackets back at the top, knitted polos under jackets, mohair and yak-wool blends, pleated trousers. Its colour advice is specific \u2014 cream with forest green, chocolate with pink, stone with sky blue.","sourceUrl":"https://www.percivalclo.com/blogs/style-guides/guide-to-2026-menswear-trends","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":3,"title":"The FW26-27 Trend Report, With Numbers Attached","summary":"Style Arcade\u0027s data-backed version: future-vintage knits, checks and herringbone, spiced reds, nip-tuck tailoring, utility outerwear. The figures are the useful part \u2014 barrel-leg trousers up 243% year on year, velvet revenue up 244% over twelve months.","sourceUrl":"https://www.stylearcade.com/blog/mens-fashion-week-fall-winter-2026-27-trend-report","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":4,"title":"RIP Quiet Luxury: FW26 Wants to Be Seen","summary":"Published 20 March 2026. Boiler suits, crimson colour blocking, silver metallics, leopard print, asymmetric embellishment and deliberately dishevelled finishes. The clearest statement that the understated era is over.","sourceUrl":"https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":5,"title":"The Perci Rag \u2014 Ongoing Style Guides","summary":"The wider guide archive behind the 2026 trends piece: seasonal outfit ideas, festival dressing, and how to actually wear the things above. Useful once you want specifics rather than direction.","sourceUrl":"https://www.percivalclo.com/pages/percival-blog","sourceType":"webpage","channel":"Style Guides","editorNote":null},{"order":6,"title":"Pitti Uomo 109 \u2014 News and Highlights","summary":"The official account of the January 2026 edition: over 700 brands showing Fall/Winter 2026-27 across five sections, a redesigned Top Floor for the Futuro Maschile section, and a new Hi Beauty area for ten independent perfumers.","sourceUrl":"https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":null},{"order":7,"title":"Pitti Uomo 109 \u2014 The Final Figures","summary":"How it actually went: roughly 12,500 buyers, nearly 19,000 total visitors and 758 exhibitors, with foreign attendance holding despite international economic tension. The closing report on the edition above.","sourceUrl":"https://uomo.pittimmagine.com/en/news/pu109-final-figures","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":null},{"order":8,"title":"Pitti Immagine \u2014 Wikipedia","summary":"The organisation behind the fair. Pitti Uomo ran first in September 1972 and is credited with making dandyism respectable again; it still sets the tone before Milan and Paris get going.","sourceUrl":"https://en.wikipedia.org/wiki/Pitti_Immagine","sourceType":"webpage","channel":"Background","editorNote":null},{"order":9,"title":"Paris Fashion Week \u2014 The Official Body","summary":"The F\u00E9d\u00E9ration de la Haute Couture et de la Mode sets the official Paris calendar, men\u0027s included, and has run a parallel digital edition since 2020.","sourceUrl":"https://www.fhcm.paris/en/paris-fashion-week","sourceType":"webpage","channel":"The Organisers","editorNote":null},{"order":10,"title":"Paris Fashion Week \u2014 Wikipedia","summary":"How the Paris calendar is structured across haute couture, ready-to-wear and men\u0027s, and why it closes the menswear season rather than opening it.","sourceUrl":"https://en.wikipedia.org/wiki/Paris_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":11,"title":"Milan Fashion Week \u2014 Wikipedia","summary":"Running since 1958 under the Camera Nazionale della Moda Italiana, and the week where most of the big Italian menswear houses still show.","sourceUrl":"https://en.wikipedia.org/wiki/Milan_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":12,"title":"London Fashion Week \u2014 and the Menswear Move","summary":"Worth knowing before you look for a London men\u0027s week: in June 2025 the British Fashion Council dropped the standalone menswear event and moved to menswear-focused London showrooms in Paris instead.","sourceUrl":"https://en.wikipedia.org/wiki/London_Fashion_Week","sourceType":"webpage","channel":"Background","editorNote":null},{"order":13,"title":"Prada \u2014 \u0027Clothing as Archaeology of Life\u0027","summary":"Miuccia Prada and Raf Simons on evolution without erasure: elongated silhouettes built around posture, utility capes, and collaged prints setting antiquity against the Renaissance.","sourceUrl":"https://hypebeast.com/2026/1/prada-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":14,"title":"Zegna \u2014 A Study on the Family Wardrobe","summary":"Sartori staged an oval runway of garments from four generations of the Zegna family, treating clothes as heirlooms passed between fathers and sons. The most direct argument this season for buying things that last.","sourceUrl":"https://hypebeast.com/2026/1/zegna-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":15,"title":"Paul Smith \u2014 A Masterclass in Modern Sartorialism","summary":"Smith and new head of men\u0027s design Sam Cotton went through more than 5,000 archive garments \u2014 1970s sketches, a 1989 Western shirt \u2014 to build a collection about the craftsmanship inside a jacket rather than on it.","sourceUrl":"https://hypebeast.com/2026/1/paul-smith-fall-winter-2026-menswear-collection-milan-fashion-week-runway-2","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":16,"title":"The Standout Shows of Milan Men\u0027s A/W 2026","summary":"Wallpaper*, 20 January 2026, on six collections: Zegna, Paul Smith, Setchu, Prada, Giorgio Armani and Ralph Lauren \u2014 the last of those back in Milan after roughly two decades away.","sourceUrl":"https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights","sourceType":"image","channel":"Interviews \u0026 Analysis","editorNote":null},{"order":17,"title":"Giorgio Armani \u2014 Wikipedia","summary":"Died 4 September 2025 at 91, at home in Milan. He built minimalist tailoring into a $12.1 billion house and redefined what a soft-shouldered jacket could mean \u2014 which is precisely the silhouette 2026 has gone back to.","sourceUrl":"https://en.wikipedia.org/wiki/Giorgio_Armani","sourceType":"webpage","channel":"Background","editorNote":null},{"order":18,"title":"Leo Dell\u0027Orco\u0027s Armani FW26 \u2014 Legacy With Modern Twists","summary":"Shown at the designer\u0027s private Milan residence and directed by Leo Dell\u0027Orco, Armani\u0027s long-time menswear right hand. Read it after the entry above and the show reads differently.","sourceUrl":"https://hypebeast.com/2026/1/giorgio-armani-fall-winter-2026-menswear-collection-milan-fashion-week-runway","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":19,"title":"Jonathan Anderson \u2014 Wikipedia","summary":"Took Dior menswear in April 2025, then womenswear and couture by that June. One person now responsible for at least ten collections a year at the house.","sourceUrl":"https://en.wikipedia.org/wiki/Jonathan_Anderson_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":null},{"order":20,"title":"Dior Homme \u2014 Wikipedia","summary":"Christian Dior Monsieur from 1969, Dior Homme from 2000, Dior Men from 2018 \u2014 the line Anderson inherited, and the lineage he is now working against.","sourceUrl":"https://en.wikipedia.org/wiki/Dior_Homme","sourceType":"webpage","channel":"Background","editorNote":null},{"order":21,"title":"Pharrell Williams \u2014 Wikipedia","summary":"Announced as Louis Vuitton men\u0027s creative director on 14 February 2023, filling the role left by Virgil Abloh\u0027s death in 2021. Still the most-watched appointment in menswear.","sourceUrl":"https://en.wikipedia.org/wiki/Pharrell_Williams","sourceType":"webpage","channel":"Background","editorNote":null},{"order":22,"title":"Alessandro Sartori \u2014 Wikipedia","summary":"Artistic director of the Zegna Group since June 2016, across every Zegna brand. The longest continuous run of any major menswear designer on this list.","sourceUrl":"https://en.wikipedia.org/wiki/Alessandro_Sartori","sourceType":"webpage","channel":"Background","editorNote":null},{"order":23,"title":"Christophe Lemaire \u2014 Wikipedia","summary":"Ex-Lacoste, ex-Herm\u00E8s womenswear, now running Lemaire with Sarah-Linh Tran and designing Uniqlo U. Practical, minimal, deliberately trend-resistant \u2014 and the reference point behind a lot of what 2026 calls \u0027quiet\u0027.","sourceUrl":"https://en.wikipedia.org/wiki/Christophe_Lemaire_(fashion_designer)","sourceType":"webpage","channel":"Background","editorNote":null},{"order":24,"title":"Sartori\u0027s Vision for a Trend-Free Zegna","summary":"Monocle, March 2025. \u0027We would design our collections based on seasonal themes and trends. Now we want to own a specific tailored look, to define the style of tomorrow.\u0027 The clearest articulation of the anti-trend position from someone actually running a house.","sourceUrl":"https://monocle.com/fashion/alessandro-sartori-zegna-interview/","sourceType":"webpage","channel":"Interviews \u0026 Analysis","editorNote":null},{"order":25,"title":"SOSHIOTSUKI \u2014 Guest Designer at Florence","summary":"Soshi Otsuki, born in Chiba in 1990, won the LVMH Prize in September 2025 and was invited to stage a special show as guest designer at Pitti Uomo 109. The clearest signal of where menswear\u0027s attention is going next.","sourceUrl":"https://uomo.pittimmagine.com/en/news/SOSHIOTSUKI-Guest-Designer","sourceType":"webpage","channel":"Pitti Immagine Uomo","editorNote":null},{"order":26,"title":"Drake\u0027s \u2014 \u0027Relaxed Elegance Since 1977\u0027","summary":"British, founded 1977, and one of the few places where the soft-tailoring look 2026 rediscovered has been the house style the whole time. Worth browsing as a reference for how the pieces go together, whatever you end up buying.","sourceUrl":"https://www.drakes.com/","sourceType":"webpage","channel":"Houses Worth Knowing","editorNote":null},{"order":27,"title":"Zegna \u2014 Wikipedia","summary":"The Italian house founded by Ermenegildo Zegna in 1910, which still owns its own wool mill. Context for why the family-wardrobe show wasn\u0027t just a nice idea.","sourceUrl":"https://en.wikipedia.org/wiki/Ermenegildo_Zegna","sourceType":"webpage","channel":"Background","editorNote":null},{"order":28,"title":"Loro Piana \u2014 Wikipedia","summary":"One of the largest cashmere buyers in the world, vertically integrated from raw fibre to finished garment. If you want to understand why 2026\u0027s texture talk is about fabric rather than cut, start here.","sourceUrl":"https://en.wikipedia.org/wiki/Loro_Piana","sourceType":"webpage","channel":"Background","editorNote":null},{"order":29,"title":"Pitti Uomo \u2014 Official Media Gallery","summary":"Official photo and video from the fair, filterable by edition back to 2008 \u2014 including full show video for the guest designers. The only runway footage here that isn\u0027t behind a platform wall.","sourceUrl":"https://uomo.pittimmagine.com/en/media-gallery","sourceType":"video","channel":"Pitti Immagine Uomo","editorNote":null},{"order":30,"title":"Hypebeast \u2014 Fashion","summary":"Show-by-show runway coverage through every menswear season, plus the collaborations and drops the trend guides are too slow to catch.","sourceUrl":"https://hypebeast.com/fashion","sourceType":"webpage","channel":"Hypebeast","editorNote":null},{"order":31,"title":"Highsnobiety","summary":"Where the menswear conversation actually happens between seasons \u2014 trend analysis, interviews and the cultural read that runway galleries leave out.","sourceUrl":"https://www.highsnobiety.com/","sourceType":"webpage","channel":"Interviews \u0026 Analysis","editorNote":null}]}],"scenes":[{"sceneId":"s1","number":1,"name":"The 2026 Look","description":"Softer shoulders, roomier proportions, broken-up suiting, and a wardrobe built on intention rather than the trend cycle. Three independent reads on the same shift.","partition":"trends","sourceCount":3,"sourceUrls":["https://www.fashionbeans.com/article/menswear-reset-2026-style-trends/","https://www.percivalclo.com/blogs/style-guides/guide-to-2026-menswear-trends","https://www.stylearcade.com/blog/mens-fashion-week-fall-winter-2026-27-trend-report"]},{"sceneId":"s2","number":2,"name":"Colour, Texture \u0026 The End of Quiet Luxury","description":"Vibrant yellows and greens, warm oranges, chocolate with pink. Mohair and yak-wool blends. And a runway season that, by March, had comprehensively stopped whispering.","partition":"trends","sourceCount":2,"sourceUrls":["https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","https://www.percivalclo.com/pages/percival-blog"]},{"sceneId":"s3","number":3,"name":"Florence \u2014 Where the Season Opens","description":"Pitti Uomo comes first, before Milan and Paris. The 109th edition ran 13-16 January 2026 at the Fortezza da Basso with 758 exhibitors.","partition":"events","sourceCount":3,"sourceUrls":["https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","https://uomo.pittimmagine.com/en/news/pu109-final-figures","https://en.wikipedia.org/wiki/Pitti_Immagine"]},{"sceneId":"s4","number":4,"name":"Milan, Paris \u2014 and the London Question","description":"Milan menswear ran 16-20 January, Paris 20-25. London no longer runs a standalone men\u0027s week at all, which is a genuine change most trend pieces skip.","partition":"events","sourceCount":4,"sourceUrls":["https://www.fhcm.paris/en/paris-fashion-week","https://en.wikipedia.org/wiki/Paris_Fashion_Week","https://en.wikipedia.org/wiki/Milan_Fashion_Week","https://en.wikipedia.org/wiki/London_Fashion_Week"]},{"sceneId":"s5","number":5,"name":"The Collections That Defined It","description":"Prada\u0027s \u0027archaeology of thought\u0027, Zegna staging four generations of one family\u0027s wardrobe, and Paul Smith excavating 5,000 garments of his own archive.","partition":"events","sourceCount":4,"sourceUrls":["https://hypebeast.com/2026/1/prada-fall-winter-2026-menswear-collection-milan-fashion-week-runway","https://hypebeast.com/2026/1/zegna-fall-winter-2026-menswear-collection-milan-fashion-week-runway","https://hypebeast.com/2026/1/paul-smith-fall-winter-2026-menswear-collection-milan-fashion-week-runway-2","https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights"]},{"sceneId":"s6","number":6,"name":"Armani, After Armani","description":"Giorgio Armani died on 4 September 2025, aged 91. The house showed in Milan in January under Leo Dell\u0027Orco, at the designer\u0027s own private residence.","partition":"designers","sourceCount":2,"sourceUrls":["https://en.wikipedia.org/wiki/Giorgio_Armani","https://hypebeast.com/2026/1/giorgio-armani-fall-winter-2026-menswear-collection-milan-fashion-week-runway"]},{"sceneId":"s7","number":7,"name":"Who Designs What Now","description":"Jonathan Anderson holds every Dior collection. Pharrell has had Louis Vuitton menswear since 2023. Alessandro Sartori has quietly held Zegna since 2016.","partition":"designers","sourceCount":4,"sourceUrls":["https://en.wikipedia.org/wiki/Jonathan_Anderson_(fashion_designer)","https://en.wikipedia.org/wiki/Dior_Homme","https://en.wikipedia.org/wiki/Pharrell_Williams","https://en.wikipedia.org/wiki/Alessandro_Sartori"]},{"sceneId":"s8","number":8,"name":"The Quiet Radicals","description":"The designers making the case that clothes should outlast the season \u2014 and the Japanese menswear designer who took the 2025 LVMH Prize and then opened Florence.","partition":"designers","sourceCount":3,"sourceUrls":["https://en.wikipedia.org/wiki/Christophe_Lemaire_(fashion_designer)","https://monocle.com/fashion/alessandro-sartori-zegna-interview/","https://uomo.pittimmagine.com/en/news/SOSHIOTSUKI-Guest-Designer"]},{"sceneId":"s9","number":9,"name":"Where to Explore","description":"Not a shopping list. A few houses worth understanding on their own terms \u2014 what they actually make, and why the fabric talk isn\u0027t marketing.","partition":"retail","sourceCount":3,"sourceUrls":["https://www.drakes.com/","https://en.wikipedia.org/wiki/Ermenegildo_Zegna","https://en.wikipedia.org/wiki/Loro_Piana"]},{"sceneId":"s10","number":10,"name":"Watch \u0026 Follow","description":"Official show video from Florence, and the two publications that cover this properly week to week.","partition":"media","sourceCount":3,"sourceUrls":["https://uomo.pittimmagine.com/en/media-gallery","https://hypebeast.com/fashion","https://www.highsnobiety.com/"]}],"sources":[{"title":"The Menswear Reset \u2014 2026\u0027s Most Wearable Trends","url":"https://www.fashionbeans.com/article/menswear-reset-2026-style-trends/","summary":"FashionBeans lays out eight: the quarter-zip renaissance, relaxed tailoring, earth tones and brown, polished bohemian, straight-leg trousers, elevated athleisure, bold colour as self-expression, and loafers. The argument underneath is that 2026 rewards intention over novelty.","type":"webpage","duration":"12 minutes","publisher":"www.fashionbeans.com","integrity":"standalone"},{"title":"Percival\u0027s Guide to 2026 Menswear Trends","url":"https://www.percivalclo.com/blogs/style-guides/guide-to-2026-menswear-trends","summary":"A British brand\u0027s own read: soft tailoring beyond weddings and interviews, double-breasted jackets back at the top, knitted polos under jackets, mohair and yak-wool blends, pleated trousers. Its colour advice is specific \u2014 cream with forest green, chocolate with pink, stone with sky blue.","type":"webpage","duration":"12 minutes","publisher":"www.percivalclo.com","integrity":"standalone"},{"title":"The FW26-27 Trend Report, With Numbers Attached","url":"https://www.stylearcade.com/blog/mens-fashion-week-fall-winter-2026-27-trend-report","summary":"Style Arcade\u0027s data-backed version: future-vintage knits, checks and herringbone, spiced reds, nip-tuck tailoring, utility outerwear. The figures are the useful part \u2014 barrel-leg trousers up 243% year on year, velvet revenue up 244% over twelve months.","type":"webpage","duration":"15 minutes","publisher":"www.stylearcade.com","integrity":"standalone"},{"title":"The Perci Rag \u2014 Ongoing Style Guides","url":"https://www.percivalclo.com/pages/percival-blog","summary":"The wider guide archive behind the 2026 trends piece: seasonal outfit ideas, festival dressing, and how to actually wear the things above. Useful once you want specifics rather than direction.","type":"webpage","duration":"Variable","publisher":"www.percivalclo.com","integrity":"subsidiary"},{"title":"RIP Quiet Luxury: FW26 Wants to Be Seen","url":"https://hypebeast.com/2026/3/rip-quiet-luxury-fw26-runway-fall-2026-trends","summary":"Published 20 March 2026. Boiler suits, crimson colour blocking, silver metallics, leopard print, asymmetric embellishment and deliberately dishevelled finishes. The clearest statement that the understated era is over.","type":"webpage","duration":"10 minutes","publisher":"hypebeast.com","integrity":"standalone"},{"title":"Prada \u2014 \u0027Clothing as Archaeology of Life\u0027","url":"https://hypebeast.com/2026/1/prada-fall-winter-2026-menswear-collection-milan-fashion-week-runway","summary":"Miuccia Prada and Raf Simons on evolution without erasure: elongated silhouettes built around posture, utility capes, and collaged prints setting antiquity against the Renaissance.","type":"webpage","duration":"8 minutes","publisher":"hypebeast.com","integrity":"standalone"},{"title":"Zegna \u2014 A Study on the Family Wardrobe","url":"https://hypebeast.com/2026/1/zegna-fall-winter-2026-menswear-collection-milan-fashion-week-runway","summary":"Sartori staged an oval runway of garments from four generations of the Zegna family, treating clothes as heirlooms passed between fathers and sons. The most direct argument this season for buying things that last.","type":"webpage","duration":"8 minutes","publisher":"hypebeast.com","integrity":"standalone"},{"title":"Paul Smith \u2014 A Masterclass in Modern Sartorialism","url":"https://hypebeast.com/2026/1/paul-smith-fall-winter-2026-menswear-collection-milan-fashion-week-runway-2","summary":"Smith and new head of men\u0027s design Sam Cotton went through more than 5,000 archive garments \u2014 1970s sketches, a 1989 Western shirt \u2014 to build a collection about the craftsmanship inside a jacket rather than on it.","type":"webpage","duration":"8 minutes","publisher":"hypebeast.com","integrity":"standalone"},{"title":"Leo Dell\u0027Orco\u0027s Armani FW26 \u2014 Legacy With Modern Twists","url":"https://hypebeast.com/2026/1/giorgio-armani-fall-winter-2026-menswear-collection-milan-fashion-week-runway","summary":"Shown at the designer\u0027s private Milan residence and directed by Leo Dell\u0027Orco, Armani\u0027s long-time menswear right hand. Read it after the entry above and the show reads differently.","type":"webpage","duration":"8 minutes","publisher":"hypebeast.com","integrity":"dependent"},{"title":"Hypebeast \u2014 Fashion","url":"https://hypebeast.com/fashion","summary":"Show-by-show runway coverage through every menswear season, plus the collaborations and drops the trend guides are too slow to catch.","type":"webpage","duration":"Variable","publisher":"hypebeast.com","integrity":"subsidiary"},{"title":"Pitti Uomo 109 \u2014 News and Highlights","url":"https://uomo.pittimmagine.com/109/news/pitti-uomo-109-highlights","summary":"The official account of the January 2026 edition: over 700 brands showing Fall/Winter 2026-27 across five sections, a redesigned Top Floor for the Futuro Maschile section, and a new Hi Beauty area for ten independent perfumers.","type":"webpage","duration":"10 minutes","publisher":"uomo.pittimmagine.com","integrity":"standalone"},{"title":"Pitti Uomo 109 \u2014 The Final Figures","url":"https://uomo.pittimmagine.com/en/news/pu109-final-figures","summary":"How it actually went: roughly 12,500 buyers, nearly 19,000 total visitors and 758 exhibitors, with foreign attendance holding despite international economic tension. The closing report on the edition above.","type":"webpage","duration":"8 minutes","publisher":"uomo.pittimmagine.com","integrity":"dependent"},{"title":"SOSHIOTSUKI \u2014 Guest Designer at Florence","url":"https://uomo.pittimmagine.com/en/news/SOSHIOTSUKI-Guest-Designer","summary":"Soshi Otsuki, born in Chiba in 1990, won the LVMH Prize in September 2025 and was invited to stage a special show as guest designer at Pitti Uomo 109. The clearest signal of where menswear\u0027s attention is going next.","type":"webpage","duration":"8 minutes","publisher":"uomo.pittimmagine.com","integrity":"subsidiary"},{"title":"Pitti Uomo \u2014 Official Media Gallery","url":"https://uomo.pittimmagine.com/en/media-gallery","summary":"Official photo and video from the fair, filterable by edition back to 2008 \u2014 including full show video for the guest designers. The only runway footage here that isn\u0027t behind a platform wall.","type":"video","duration":"Variable","publisher":"uomo.pittimmagine.com","integrity":"standalone"},{"title":"Paris Fashion Week \u2014 The Official Body","url":"https://www.fhcm.paris/en/paris-fashion-week","summary":"The F\u00E9d\u00E9ration de la Haute Couture et de la Mode sets the official Paris calendar, men\u0027s included, and has run a parallel digital edition since 2020.","type":"webpage","duration":"10 minutes","publisher":"www.fhcm.paris","integrity":"standalone"},{"title":"Pitti Immagine \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Pitti_Immagine","summary":"The organisation behind the fair. Pitti Uomo ran first in September 1972 and is credited with making dandyism respectable again; it still sets the tone before Milan and Paris get going.","type":"webpage","duration":"8 minutes","publisher":"en.wikipedia.org","integrity":"subsidiary"},{"title":"Paris Fashion Week \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Paris_Fashion_Week","summary":"How the Paris calendar is structured across haute couture, ready-to-wear and men\u0027s, and why it closes the menswear season rather than opening it.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"standalone"},{"title":"Milan Fashion Week \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Milan_Fashion_Week","summary":"Running since 1958 under the Camera Nazionale della Moda Italiana, and the week where most of the big Italian menswear houses still show.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"subsidiary"},{"title":"London Fashion Week \u2014 and the Menswear Move","url":"https://en.wikipedia.org/wiki/London_Fashion_Week","summary":"Worth knowing before you look for a London men\u0027s week: in June 2025 the British Fashion Council dropped the standalone menswear event and moved to menswear-focused London showrooms in Paris instead.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"subsidiary"},{"title":"Giorgio Armani \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Giorgio_Armani","summary":"Died 4 September 2025 at 91, at home in Milan. He built minimalist tailoring into a $12.1 billion house and redefined what a soft-shouldered jacket could mean \u2014 which is precisely the silhouette 2026 has gone back to.","type":"webpage","duration":"15 minutes","publisher":"en.wikipedia.org","integrity":"standalone"},{"title":"Jonathan Anderson \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Jonathan_Anderson_(fashion_designer)","summary":"Took Dior menswear in April 2025, then womenswear and couture by that June. One person now responsible for at least ten collections a year at the house.","type":"webpage","duration":"12 minutes","publisher":"en.wikipedia.org","integrity":"standalone"},{"title":"Dior Homme \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Dior_Homme","summary":"Christian Dior Monsieur from 1969, Dior Homme from 2000, Dior Men from 2018 \u2014 the line Anderson inherited, and the lineage he is now working against.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"dependent"},{"title":"Pharrell Williams \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Pharrell_Williams","summary":"Announced as Louis Vuitton men\u0027s creative director on 14 February 2023, filling the role left by Virgil Abloh\u0027s death in 2021. Still the most-watched appointment in menswear.","type":"webpage","duration":"12 minutes","publisher":"en.wikipedia.org","integrity":"standalone"},{"title":"Alessandro Sartori \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Alessandro_Sartori","summary":"Artistic director of the Zegna Group since June 2016, across every Zegna brand. The longest continuous run of any major menswear designer on this list.","type":"webpage","duration":"8 minutes","publisher":"en.wikipedia.org","integrity":"standalone"},{"title":"Christophe Lemaire \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Christophe_Lemaire_(fashion_designer)","summary":"Ex-Lacoste, ex-Herm\u00E8s womenswear, now running Lemaire with Sarah-Linh Tran and designing Uniqlo U. Practical, minimal, deliberately trend-resistant \u2014 and the reference point behind a lot of what 2026 calls \u0027quiet\u0027.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"subsidiary"},{"title":"Zegna \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Ermenegildo_Zegna","summary":"The Italian house founded by Ermenegildo Zegna in 1910, which still owns its own wool mill. Context for why the family-wardrobe show wasn\u0027t just a nice idea.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"subsidiary"},{"title":"Loro Piana \u2014 Wikipedia","url":"https://en.wikipedia.org/wiki/Loro_Piana","summary":"One of the largest cashmere buyers in the world, vertically integrated from raw fibre to finished garment. If you want to understand why 2026\u0027s texture talk is about fabric rather than cut, start here.","type":"webpage","duration":"10 minutes","publisher":"en.wikipedia.org","integrity":"subsidiary"},{"title":"The Standout Shows of Milan Men\u0027s A/W 2026","url":"https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights","summary":"Wallpaper*, 20 January 2026, on six collections: Zegna, Paul Smith, Setchu, Prada, Giorgio Armani and Ralph Lauren \u2014 the last of those back in Milan after roughly two decades away.","type":"image","duration":"12 minutes","publisher":"www.wallpaper.com","integrity":"subsidiary"},{"title":"Sartori\u0027s Vision for a Trend-Free Zegna","url":"https://monocle.com/fashion/alessandro-sartori-zegna-interview/","summary":"Monocle, March 2025. \u0027We would design our collections based on seasonal themes and trends. Now we want to own a specific tailored look, to define the style of tomorrow.\u0027 The clearest articulation of the anti-trend position from someone actually running a house.","type":"webpage","duration":"12 minutes","publisher":"monocle.com","integrity":"dependent"},{"title":"Highsnobiety","url":"https://www.highsnobiety.com/","summary":"Where the menswear conversation actually happens between seasons \u2014 trend analysis, interviews and the cultural read that runway galleries leave out.","type":"webpage","duration":"Variable","publisher":"www.highsnobiety.com","integrity":"subsidiary"},{"title":"Drake\u0027s \u2014 \u0027Relaxed Elegance Since 1977\u0027","url":"https://www.drakes.com/","summary":"British, founded 1977, and one of the few places where the soft-tailoring look 2026 rediscovered has been the house style the whole time. Worth browsing as a reference for how the pieces go together, whatever you end up buying.","type":"webpage","duration":"12 minutes","publisher":"www.drakes.com","integrity":"standalone"}],"counts":{"journeys":5,"scenes":10,"sources":31,"instances":31},"attribution":"Curated by SKEMR. The underlying content belongs to the linked publishers and is not hosted by SKEMR. Cite the source URLs."}