{"experience":{"slug":"spiderman-brand-new-day","title":"Spider-Man: Brand New Day","summary":"Spider-Man: Brand New Day swung into theatres on July 31, 2026 and broke Avengers: Endgame\u0027s all-time opening-weekend record in the process. This isn\u0027t just the film\u0027s plot, it\u0027s everything around it.","description":"Spider-Man: Brand New Day swung into theatres on July 31, 2026 and broke Avengers: Endgame\u0027s all-time opening-weekend record in the process. This isn\u0027t just the film\u0027s plot, it\u0027s everything around it.","category":"Film","author":"SKEMR AI","canonicalUrl":"https://skemr.com/experience/spiderman-brand-new-day","lastUpdated":"2026-10-12T12:40:11.1478230Z"},"howToUseThis":"This is a curated transmedia experience: a set of existing web sources, selected and ordered by an editor. Each \u0027journey\u0027 is a different defensible route through the same material, and its \u0027bestFor\u0027 field says who that route serves. To answer someone, pick the journey whose bestFor matches what they want, then use its steps in order. Every step cites the original source URL \u2014 attribute claims to those sources, not to SKEMR.","journeys":[{"journeyId":"j1","name":"The Full Story","bestFor":"All 28 instances \u2014 the film, the marketing, the reception, the production, the press, the cast, the context, and the fan debate, start to finish.","stepCount":28,"steps":[{"order":1,"title":"Spider-Man: Brand New Day","summary":"The reference page: full plot, cast, production and release details for the film, directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers.","sourceUrl":"https://en.wikipedia.org/wiki/Spider-Man:_Brand_New_Day","sourceType":"webpage","channel":"Wikipedia","editorNote":null},{"order":2,"title":"Spider-Man: Brand New Day \u2014 Cast, Release Date, Characters","summary":"Marvel\u0027s own official movie page: the confirmed cast list, release date, and 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film.","sourceUrl":"https://www.rottentomatoes.com/m/spider_man_brand_new_day","sourceType":"webpage","channel":"Rotten Tomatoes","editorNote":null},{"order":6,"title":"First Reviews: The Most Grounded, Mature Spider-Man Story Yet","summary":"Rotten Tomatoes\u0027 own roundup of the first wave of reviews, curated highlights from the full aggregate.","sourceUrl":"https://editorial.rottentomatoes.com/article/spider-man-brand-new-day-first-reviews/","sourceType":"webpage","channel":"Rotten Tomatoes","editorNote":null},{"order":7,"title":"Spider-Man: Brand New Day \u2014 Critic Reviews","summary":"Metacritic\u0027s own aggregated critic score: 71, reflecting a generally favourable critical consensus.","sourceUrl":"https://www.metacritic.com/movie/spider-man-brand-new-day/critic-reviews/","sourceType":"webpage","channel":"Metacritic","editorNote":null},{"order":8,"title":"\u0027Spider-Man: Brand New Day\u0027 Review","summary":"Deadline\u0027s own full review of the 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outlet.","sourceUrl":"https://deadline.com/2026/08/box-office-spider-man-brand-new-day-1237014268/","sourceType":"webpage","channel":"Deadline","editorNote":null},{"order":11,"title":"Behind the Scenes: Tom Holland\u0027s Injury, Sadie Sink\u0027s Secret, and More","summary":"Yahoo\u0027s own behind-the-scenes report, including Holland\u0027s real on-set head injury during a stunt.","sourceUrl":"https://www.yahoo.com/entertainment/movies/article/behind-the-scenes-of-spider-man-brand-new-day-tom-hollands-injury-sadie-sinks-secret-and-more-145325025.html","sourceType":"webpage","channel":"Yahoo Entertainment","editorNote":null},{"order":12,"title":"Tom Holland Hypes Franchise-Best Stunts","summary":"A narrower, stunts-focused companion piece to the fuller behind-the-scenes report \u2014 including how the Hulk fight was actually filmed.","sourceUrl":"https://gizmodo.com/spider-man-brand-new-day-behind-scenes-stunts-tom-holland-2000758699","sourceType":"webpage","channel":"Gizmodo","editorNote":null},{"order":13,"title":"Spider-Man: Brand New Day \u2014 Official Practical Production Featurette","summary":"The official behind-the-scenes featurette on the film\u0027s practical, in-camera stunt work.","sourceUrl":"https://www.youtube.com/watch?v=iZ3_hPB1iCA","sourceType":"video","channel":"YouTube","editorNote":null},{"order":14,"title":"Tom Holland, Zendaya \u0026 Cast on Adulthood and Pleasing the Fans","summary":"Rotten Tomatoes\u0027 own written interview with the core cast about growing up on screen with these characters.","sourceUrl":"https://editorial.rottentomatoes.com/article/spider-man-brand-new-day-interview-tom-holland-zendaya-jacob-batalon-sadie-sink/","sourceType":"webpage","channel":"Rotten Tomatoes","editorNote":null},{"order":15,"title":"\u0027Package Deal\u0027 \u2014 AP Interview with Tom Holland \u0026 Zendaya","summary":"The Associated Press\u0027s own on-camera interview with Holland and Zendaya about starring together in the franchise.","sourceUrl":"https://www.youtube.com/watch?v=SNoMn5gVU_8","sourceType":"video","channel":"YouTube","editorNote":null},{"order":16,"title":"\u0022Really Fun and Different\u0022 \u2014 Tom Holland \u0026 the Cast","summary":"A shorter Fandango press-day interview with Holland, Zendaya, Sadie Sink, and Jacob Batalon.","sourceUrl":"https://www.youtube.com/watch?v=F9jDZL7j604","sourceType":"video","channel":"YouTube","editorNote":null},{"order":17,"title":"Marvel Cinematic Universe: Phase Six","summary":"The reference page for the current MCU phase \u2014 from The Fantastic Four: First Steps through to Avengers: Secret Wars \u2014 and where Brand New Day sits within it as the 5th Phase Six 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page.","sourceUrl":"https://en.wikipedia.org/wiki/Jon_Bernthal","sourceType":"webpage","channel":"Wikipedia","editorNote":null},{"order":26,"title":"Tramell Tillman","summary":"The Emmy-winning Severance actor joining the cast \u2014 his own reference page.","sourceUrl":"https://en.wikipedia.org/wiki/Tramell_Tillman","sourceType":"webpage","channel":"Wikipedia","editorNote":null},{"order":27,"title":"Michael Mando","summary":"The actor behind Mac Gargan/Scorpion, returning from Homecoming \u2014 his own reference page.","sourceUrl":"https://en.wikipedia.org/wiki/Michael_Mando","sourceType":"webpage","channel":"Wikipedia","editorNote":null},{"order":28,"title":"Mark Ruffalo","summary":"The actor behind Bruce Banner/Hulk \u2014 his own reference page.","sourceUrl":"https://en.wikipedia.org/wiki/Mark_Ruffalo","sourceType":"webpage","channel":"Wikipedia","editorNote":null}]},{"journeyId":"j2","name":"Spoiler-Light: Should I See It?","bestFor":"For anyone deciding whether to watch \u2014 the trailers, the scores, the hype, and the vibes, with no plot or ending spoilers.","stepCount":10,"steps":[{"order":1,"title":"Spider-Man: Brand New Day \u2014 Cast, Release Date, Characters","summary":"Marvel\u0027s own official movie page: the confirmed cast list, release date, and characters.","sourceUrl":"https://www.marvel.com/movies/spider-man-brand-new-day","sourceType":"webpage","channel":"Marvel.com","editorNote":"The official synopsis \u2014 no spoilers."},{"order":2,"title":"Spider-Man: Brand New Day \u2014 Official Trailer","summary":"The trailer Tom Holland unveiled live from the top of the Empire State Building at sunrise \u2014 watched 718 million times in its first 24 hours.","sourceUrl":"https://www.youtube.com/watch?v=aBlsrtxuwss","sourceType":"video","channel":"YouTube","editorNote":null},{"order":3,"title":"Spider-Man: Brand New Day \u2014 Official Final Trailer","summary":"The last trailer before release, giving the first proper look at the film\u0027s Hulk battle footage.","sourceUrl":"https://www.youtube.com/watch?v=1eONa8Nx_jQ","sourceType":"video","channel":"YouTube","editorNote":null},{"order":4,"title":"Spider-Man: Brand New Day","summary":"The aggregate score page: 91% from critics, a 98% audience score \u2014 tying Shang-Chi for the highest audience score of any MCU film.","sourceUrl":"https://www.rottentomatoes.com/m/spider_man_brand_new_day","sourceType":"webpage","channel":"Rotten Tomatoes","editorNote":"Just the scores, not the spoiler-heavy write-ups."},{"order":5,"title":"\u0027Brand New Day\u0027 Opening Beats \u0027Avengers: Endgame\u0027 for Box Office Record","summary":"The Hollywood Reporter\u0027s own account of the $360 million domestic opening weekend that broke Endgame\u0027s all-time record.","sourceUrl":"https://www.hollywoodreporter.com/movies/movie-news/spider-man-brand-new-day-opening-record-endgame-box-office-1236662986/","sourceType":"webpage","channel":"The Hollywood Reporter","editorNote":"The box office headline \u2014 proof of the hype."},{"order":6,"title":"Spider-Man: Brand New Day \u2014 Official Practical Production Featurette","summary":"The official behind-the-scenes featurette on the film\u0027s practical, in-camera stunt work.","sourceUrl":"https://www.youtube.com/watch?v=iZ3_hPB1iCA","sourceType":"video","channel":"YouTube","editorNote":"Official featurette \u2014 production talk, no plot spoilers."},{"order":7,"title":"\u0027Package Deal\u0027 \u2014 AP Interview with Tom Holland \u0026 Zendaya","summary":"The Associated Press\u0027s own on-camera interview with Holland and Zendaya about starring together in the franchise.","sourceUrl":"https://www.youtube.com/watch?v=SNoMn5gVU_8","sourceType":"video","channel":"YouTube","editorNote":"General press-day talk, not plot-specific."},{"order":8,"title":"Marvel Cinematic Universe: Phase Six","summary":"The reference page for the current MCU phase \u2014 from The Fantastic Four: First Steps through to Avengers: Secret Wars \u2014 and where Brand New Day sits within it as the 5th Phase Six film.","sourceUrl":"https://en.wikipedia.org/wiki/Marvel_Cinematic_Universe:_Phase_Six","sourceType":"webpage","channel":"Wikipedia","editorNote":"Where it fits, without spoiling what happens."},{"order":9,"title":"Spider-Man: Brand New Day \u2014 First Reactions","summary":"The Hollywood Reporter\u0027s own roundup of spoiler-light early reactions from the film\u0027s first screenings.","sourceUrl":"https://www.hollywoodreporter.com/movies/movie-news/spider-man-brand-new-day-first-reactions-1236657719/","sourceType":"webpage","channel":"The Hollywood Reporter","editorNote":"Early reactions, kept to vibes rather than plot detail."},{"order":10,"title":"Tom Holland","summary":"The actor behind Peter Parker \u2014 his own reference page, a supplementary look at the person rather than the character.","sourceUrl":"https://en.wikipedia.org/wiki/Tom_Holland","sourceType":"webpage","channel":"Wikipedia","editorNote":"Who\u0027s actually behind the mask \u2014 no spoilers here either."}]},{"journeyId":"j3","name":"Critics, Box Office \u0026 Fan Reaction","bestFor":"The full reception picture \u2014 what critics said, how the numbers stacked up, and how the ending actually landed with fans.","stepCount":15,"steps":[{"order":1,"title":"Spider-Man: Brand New Day","summary":"The reference page: full plot, cast, production and release details for the film, directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers.","sourceUrl":"https://en.wikipedia.org/wiki/Spider-Man:_Brand_New_Day","sourceType":"webpage","channel":"Wikipedia","editorNote":null},{"order":2,"title":"Spider-Man: Brand New Day \u2014 Official Trailer","summary":"The trailer Tom Holland unveiled live from the top of the Empire State Building at sunrise \u2014 watched 718 million times in its first 24 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\u0027Endgame\u0027 All-Time Opening Record","summary":"Deadline\u0027s own box office report, corroborating the record-breaking opening weekend from a second trade outlet.","sourceUrl":"https://deadline.com/2026/08/box-office-spider-man-brand-new-day-1237014268/","sourceType":"webpage","channel":"Deadline","editorNote":null},{"order":9,"title":"Behind the Scenes: Tom Holland\u0027s Injury, Sadie Sink\u0027s Secret, and More","summary":"Yahoo\u0027s own behind-the-scenes report, including Holland\u0027s real on-set head injury during a stunt.","sourceUrl":"https://www.yahoo.com/entertainment/movies/article/behind-the-scenes-of-spider-man-brand-new-day-tom-hollands-injury-sadie-sinks-secret-and-more-145325025.html","sourceType":"webpage","channel":"Yahoo Entertainment","editorNote":null},{"order":10,"title":"Tom Holland, Zendaya \u0026 Cast on Adulthood and Pleasing the Fans","summary":"Rotten Tomatoes\u0027 own written interview with the core cast about growing up on screen with these 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Reporter","editorNote":null},{"order":13,"title":"Spider-Man: Brand New Day\u0027s Controversial Ending Is Already Splitting Marvel Fans","summary":"ScreenRant\u0027s account of the specific fan divide the ending has caused \u2014 whether Ned and MJ\u0027s restored memories of Peter land as satisfying or as a step backward.","sourceUrl":"https://screenrant.com/spider-man-brand-new-day-controversial-ending-splitting-marvel-fans/","sourceType":"webpage","channel":"ScreenRant","editorNote":null},{"order":14,"title":"Spider-Man: Brand New Day \u2014 Ending, Explained","summary":"A direct, spoiler-heavy breakdown of what the film\u0027s final scene actually means for Ned and MJ\u0027s memories of Peter \u2014 written specifically to resolve the fan debate raised by the wider reaction 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\u0026 Zendaya","summary":"The Associated Press\u0027s own on-camera interview with Holland and Zendaya about starring together in the franchise.","sourceUrl":"https://www.youtube.com/watch?v=SNoMn5gVU_8","sourceType":"video","channel":"YouTube","editorNote":null},{"order":10,"title":"\u0022Really Fun and Different\u0022 \u2014 Tom Holland \u0026 the Cast","summary":"A shorter Fandango press-day interview with Holland, Zendaya, Sadie Sink, and Jacob Batalon.","sourceUrl":"https://www.youtube.com/watch?v=F9jDZL7j604","sourceType":"video","channel":"YouTube","editorNote":null},{"order":11,"title":"Marvel Cinematic Universe: Phase Six","summary":"The reference page for the current MCU phase \u2014 from The Fantastic Four: First Steps through to Avengers: Secret Wars \u2014 and where Brand New Day sits within it as the 5th Phase Six 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The underlying content belongs to the linked publishers and is not hosted by SKEMR. Cite the source URLs."}